Join The Conversation - How To Engage Marketing-Weary Customers With The Power Of Community, Dialogue, And Partnership (Hardcover)

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In "Join the Conversation, " Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	November 2007
First published:	October 2007
Authors:	Joseph Jaffe
Dimensions:	232 x 161 x 26mm (L x W x T)
Format:	Hardcover
Pages:	300
ISBN-13:	978-0-470-13732-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-470-13732-0
Barcode:	9780470137321

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