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Books > Business & Economics > Business & management > Sales & marketing
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Join The Conversation - How To Engage Marketing-Weary Customers With The Power Of Community, Dialogue, And Partnership (Hardcover)
Loot Price: R624
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Join The Conversation - How To Engage Marketing-Weary Customers With The Power Of Community, Dialogue, And Partnership (Hardcover)
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With the continued fragmentation of the media and proliferation of
media options, the balance of power has shifted from the marketer
to the individual. In "Join the Conversation, " Jaffe discusses the
changing role of the consumer and how marketers must adapt by
joining the rich, deep and meaningful conversation already in
progress. This book reveals what marketers must do to become a
welcome and invited part of the dialogue, and how to leverage and
integrate the resulting partnership in ways that provide win-win
situations for businesses, brands and lives.
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