The Future of Service Post-COVID-19 Pandemic, Volume 2 - Transformation of Services Marketing (Paperback, 1st ed. 2021)

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	The ICT and Evolution of Work
Release date:	February 2022
First published:	2021
Editors:	Jung Woo Lee • Spring H. Han
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	264
Edition:	1st ed. 2021
ISBN-13:	978-981-3341-35-7
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General Promotions
LSN:	981-3341-35-1
Barcode:	9789813341357

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