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Marketing In Africa (Paperback, 2nd Edition) Loot Price: R418
Discovery Miles 4 180
Marketing In Africa (Paperback, 2nd Edition): K.M. Makhitha

Marketing In Africa (Paperback, 2nd Edition)

K.M. Makhitha

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Loot Price R418 Discovery Miles 4 180

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In the developed world, which is a mature market, many businesses are finding that opportunities for growth have declined. As a result, they are seeking growth opportunities in developing economies. Africa is an emerging market, with some countries outpacing developed nations in economic growth. It has the fastest–growing population and an exploding middle class with more disposable income. The continent is open for business and has become an investment destination of choice.

Marketing in Africa covers the key aspects of marketing in non–traditional markets and explains important marketing concepts. The book is about understanding the lucrative African markets, including informal markets, and how to market to them.

Marketing in Africa is intended for undergraduate and postgraduate Marketing students, and students in other programmes such as Business Management, Supply Chain Management and Human Resources.

General

Imprint: Juta Academic
Release date: October 2024
Editors: K.M. Makhitha
Dimensions: 245 x 167 x 14mm (L x W x T)
Format: Paperback
Pages: 275
Edition: 2nd Edition
ISBN-13: 978-1-998963-04-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Promotion > Juta Competition > Consumer Studies
Books > Promotion > Juta Competition > Marketing
LSN: 1-998963-04-7
Barcode: 9781998963041

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