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Leading Global Innovation - Facilitating Multicultural Collaboration and International Market Success (Paperback, 1st ed. 2017)
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Leading Global Innovation - Facilitating Multicultural Collaboration and International Market Success (Paperback, 1st ed. 2017)
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Responding to the need for organizations to improve global
strategic planning and execution, this book presents a framework
for effectively conceiving and executing new concepts for
international markets. Filling an important gap in knowledge and
research on global innovation, the author demonstrates how leaders
can facilitate multicultural collaboration in service of
organizational performance. Cases and findings are shared from
international studies of over 200 leaders and 45 multinational
firms with headquarters based in Asia, Europe, and North America.
Leading Global Innovation provides a practice perspective with
specific models and solutions for facilitating multicultural team
collaboration, from concept to market. This book offers crucial
guidance for executives, managers, consultants, and educators who
would like to understand how to lead and orchestrate innovation in
a culturally diverse and networked business environment.
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