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Undressing the Ad - Reading Culture in Advertising (Paperback, 3rd Revised edition) Loot Price: R779
Discovery Miles 7 790
Repayment Terms: R73 pm x 12*
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Undressing the Ad - Reading Culture in Advertising (Paperback, 3rd Revised edition): Katherine Toland Frith

Undressing the Ad - Reading Culture in Advertising (Paperback, 3rd Revised edition)

Katherine Toland Frith; Edited by Katherine Toland Frith

Series: Counterpoints, 54

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Loot Price R779 Discovery Miles 7 790 | Repayment Terms: R73 pm x 12*

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Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.

General

Imprint: Peter Lang Publishing
Country of origin: United States
Series: Counterpoints, 54
Release date: October 2006
Authors: Katherine Toland Frith
Editors: Katherine Toland Frith
Dimensions: 230 x 160 x 19mm (L x W x T)
Format: Paperback
Pages: 250
Edition: 3rd Revised edition
ISBN-13: 978-0-8204-3755-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 0-8204-3755-7
Barcode: 9780820437552

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