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Communication Theory and Millennial Popular Culture - Essays and Applications (Paperback, New edition)
Loot Price: R948
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Communication Theory and Millennial Popular Culture - Essays and Applications (Paperback, New edition)
Expected to ship within 12 - 17 working days
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Theories help to troubleshoot gaps in our understanding, and to
make sense of a world that is constantly changing. What this book
tries to do, in part, is blur the lines between the differences
between today's college students - the millennial generation - and
their professors, many of whom hail from the Boom Generation and
Generation X. In the following chapters, contributors build upon
what both parties already know. Writing in a highly accessible yet
compelling style, contributors explain communication theories by
applying them to "artifacts" of popular culture. These "artifacts"
include Lady Gaga, Pixar films, The Hunger Games, hip hop, Breaking
Bad, and zombies, among others. Using this book, students will
become familiar with key theories in communication while developing
creative and critical thinking. By experiencing familiar popular
culture artifacts through the lens of critical and interpretive
theories, a new generation of communication professionals and
scholars will hone their skills of observation and interpretation -
pointing not just toward better communication production, but
better social understanding. Professors will especially enjoy the
opportunities for discussion this book provides, both through the
essays and the "dialogue boxes" where college students provide
responses to authors' ideas.
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