0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Tourism, Hospitality and Digital Transformation - Strategic Management Aspects (Paperback) Loot Price: R1,210
Discovery Miles 12 100
Tourism, Hospitality and Digital Transformation - Strategic Management Aspects (Paperback): Kayhan Tajeddini, Vanessa Ratten,...

Tourism, Hospitality and Digital Transformation - Strategic Management Aspects (Paperback)

Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle

Series: Innovation and Technology Horizons

 (sign in to rate)
Loot Price R1,210 Discovery Miles 12 100 | Repayment Terms: R113 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Innovation and Technology Horizons
Release date: October 2019
First published: 2020
Editors: Kayhan Tajeddini • Vanessa Ratten • Thorsten Merkle
Dimensions: 234 x 156 x 13mm (L x W x T)
Format: Paperback
Pages: 228
ISBN-13: 978-0-367-15000-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN: 0-367-15000-X
Barcode: 9780367150006

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners