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Books > Business & Economics > Business & management > Business strategy
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Tourism, Hospitality and Digital Transformation - Strategic Management Aspects (Paperback)
Loot Price: R1,402
Discovery Miles 14 020
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Tourism, Hospitality and Digital Transformation - Strategic Management Aspects (Paperback)
Series: Innovation and Technology Horizons
Expected to ship within 9 - 15 working days
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Innovation and technological advancements can be disruptive forces,
especially for conventional business in the hospitality and tourism
industries. This book is timely with its critical examination of
such forces and how the two industries should strategize and
respond to changes effectively. It examines a wide scope of topics,
from environmental scanning, formulation, implementation and
evaluation to the way managers make strategy choices for better
organizational performance. The book illustrates how companies can
re-orient their strategies and appraise the effectiveness of the
business; its key competitors; and how they should set business
goals through various cases, i.e. different types of hospitality
and tourism business from traditional hotels to Airbnb and
endeavors to provide strategic conceptual theories with real world
application through such case studies.
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