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Social Media Strategy - Marketing, Advertising, and Public Relations in the Consumer Revolution (Hardcover, Third Edition)
Loot Price: R3,397
Discovery Miles 33 970
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Social Media Strategy - Marketing, Advertising, and Public Relations in the Consumer Revolution (Hardcover, Third Edition)
Expected to ship within 10 - 15 working days
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Social Media Strategy: Marketing, Advertising and Public Relations
in the Consumer Revolution, Third Edition is a blueprint for the
practice of marketing communications, advertising and public
relations in a digital world where the consumer has taken control.
This book contributes to everything we are trying to teach our
students, not just the latest in advertising techniques. In fact,
the book is exceptionally comprehensive.... By focusing on core
social science concepts, Quesenberry solidifies his lessons
expertly. Quesenberry wraps up the text with a discussion on
integrating social media across organizations and pulling his
wide-ranging topics together. This conclusion demonstrates that the
academic field is full of us
marketing-professionals-turned-professors, and this is a text for
us! It presents real-world problems in academic ways perfect for
the classroom... [A]fter assigning it in the classroom, I have no
doubt that my students will keep this book on their first office
bookshelf. (Previous Edition Praise) - Journalism & Mass
Communication Quarterly Provides a solid foundation for introducing
the complexity of social media strategy to students... [and] an
outstanding introduction to the types of social media engagement
and their representative platforms. ... While choosing a social
media textbook often deserves the status of 'It's Complicated', any
professor looking for a quality introductory textbook for social
media would do well to be 'In a Relationship' with Quesenberry's
contribution. (Previous Edition Praise) - Journal of Advertising
Education Professor Quesenberry makes an important contribution in
helping instructors to engage students in learning social media
planning and strategy. Social Media Strategy helped my students
present a real-world plan to our clients. The second edition adds
important depth to the excellent framework for moving from theory
to practice. - Jeremy Lipschultz, Isaacson Professor, University of
Nebraska at Omaha After reviewing the second edition, I was
impressed by the increased breadth and depth that are covered in
this update. The new edition offers a thorough discussion of
emerging trends in social media marketing as well as extensive
coverage of platforms and topics that were just gaining momentum a
few years ago, including live-streaming videos, Snapchat,
Messenger, influencer marketing, and online reviews. I highly
recommend Keith's book to both educators and practitioners of
social media marketing alike. It is a must-have guide for anyone in
the field. - Ai Zhang, Stockton University
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