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Books > Business & Economics > Business & management > Sales & marketing
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Marketing Finance (Paperback, En Espanol and)
Loot Price: R1,349
Discovery Miles 13 490
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Marketing Finance (Paperback, En Espanol and)
Expected to ship within 12 - 17 working days
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Building on the author's previous book, Financial Aspects of
Marketing, Marketing Finance stresses the pivotal relationship
between finance and strategy in the marketing process, and clearly
demonstrates the techniques and calculations that are necessary to
formulate a comprehensive plan. Professor Ward also concentrates on
how financial input in marketing can create shareholder value and
demonstrates how to achieve the required integration of the finance
function with marketing for the successful modern business.
Marketing Finance is backed up with a number of integrated industry
examples and case studies to demonstrate the success and failure
caused by the marketing finance interface.
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