Garden Centre management has professionalised in recent years as
garden centres have become more highly developed retail operations.
Many students of horticulture are expected to go into retail
management and so the topic has increasingly appeared on the
further education curriculum. This book is equally targeted at
students, garden centre managers and professional courses in garden
centre management. It provides a practical approach backed up by
management theory. The text covers consumer behaviour, staff
management, stock management, marketing and productivity.
General
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