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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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New Product Forecasting - An Applied Approach (Paperback)
Loot Price: R1,851
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New Product Forecasting - An Applied Approach (Paperback)
Expected to ship within 12 - 17 working days
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Concise and jargon free, this is a one-step primer on the tools and
techniques of forecasting new product development. Equally useful
for students and professionals, the book is generously illustrated,
and features numerous current real-world industry cases and
examples. Part I covers the basic foundations and processes of new
product forecasting, and links forecasting to the broader processes
of new product development and sales and operations planning. Part
II includes detailed, step-by-step techniques of new product
forecasting, from judgmental techniques to regression analysis.
Each chapter in this section begins with the most basic techniques,
then progresses to more advanced levels. Part III addresses
managerial considerations of new product forecasting, including
postlaunch issues such as cannibalization and supercession. The
final chapter presents an important set of industry best practices
and benchmarks.
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