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Lovemarks - The Future Beyond Brands (Hardcover, Rev ed) Loot Price: R531
Discovery Miles 5 310
You Save: R106 (17%)

Lovemarks - The Future Beyond Brands (Hardcover, Rev ed)

Kevin Roberts

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List price R637 Loot Price R531 Discovery Miles 5 310 You Save R106 (17%)

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Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.

General

Imprint: Powerhouse Cultural Entertainment Books
Country of origin: United States
Release date: February 2006
First published: December 2005
Authors: Kevin Roberts
Dimensions: 246 x 202 x 20mm (L x W x T)
Format: Hardcover
Pages: 240
Edition: Rev ed
ISBN-13: 978-1-57687-270-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-57687-270-X
Barcode: 9781576872703

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