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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Exploring Internal Communication - Towards Informed Employee Voice (Paperback, 4th edition)
Loot Price: R945
Discovery Miles 9 450
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Exploring Internal Communication - Towards Informed Employee Voice (Paperback, 4th edition)
Expected to ship within 9 - 17 working days
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Exploring Internal Communication has long been the go-to
publication for internal communication, public relations and human
resources practitioners who want their practice to be grounded in
research and guided by evidence-based advice. The new fourth
edition has been comprehensively updated throughout to reflect the
latest thinking in internal communication. Notably, the use of
social media within organisations is explored in depth in
recognition of the increasing integration of digital platforms. A
greater understanding of the different communication roles played
by line managers and senior managers is emerging, and this is
reviewed to help managers understand what is expected of them and
how to succeed as they communicate with employees. And the demands
of channel management are becoming increasingly complex; this
edition helps practitioners negotiate this challenge. Enriched with
models, tips and case studies, this book is an indispensable tool
for both students and practitioners alike.
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