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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Political Marketing - Strategic 'Campaign Culture' (Hardcover, New)
Loot Price: R4,371
Discovery Miles 43 710
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Political Marketing - Strategic 'Campaign Culture' (Hardcover, New)
Series: Routledge Research in Political Communication
Expected to ship within 10 - 15 working days
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A guiding principle in creating Political Marketing has been to
examine the ways in which culture, politics, and society
interrelate in the field of political marketing. In the course of
the book, the editors and contributors consider 'culture' as a
distinctive concept with transformative capacities that need
further and deeper development in the engineering of the political
marketing process. This may be introduced and, consequently, lead
to broad formulation of a 'campaign culture'. Indeed, understanding
and adapting a broader 'campaign culture', political marketing
models may be seen as sets of pathways of key resources resulting
viability in human assets, forms of influence, class
stratification, alternative flows of information or networking and
intercultural knowledge - sharing activity. This book consists of
18 chapters which deal with aspects of political marketing and
'campaign culture.' Theoretical chapters are found first, followed
by two chapters that deal with theoretical issues which became a
subject of research. Next presented are the articles that study
aspects of electoral behavior, followed by the papers that analyze
aspects of nationalism & national identity. Finally, the book
concludes with three case studies on various issues in political
marketing.
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