Every company that wants to continue growth needs their sales team
to be proficient in finding and closing net-new opportunities. But,
unfortunately, most sales persons are not good at gaining new
business, much less performing even the most basic prospecting
practices. There are a multitude of reasons for this phenomenon.
But the biggest reason is that sales professionals are untrained in
vital cold-calling techniques. Especially in the realm of
cold-calling and prospecting. Further, there is a culture of sales
resistance that exists, and few sales professionals are equipped to
penetrate it. The Must-React System is written help all sales
professionals master the art of persuasion, and especially in the
important area of cold-calling, prospecting, sales pipeline
development.
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