Public Relations - Theory & Practice (Paperback, 2nd edition)

Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Features that set this book apart from the competition include the following:

• It covers the PR process in a practical manner.
• Highlights the importance of PR research activities, and places special emphasis on the role of the media in PR, and the differences between traditional and online media.
• Addresses ethics and corporate social responsibility in PR.
• Each chapter comes with a case study to illustrate the theoretical principles.
• Discussion questions are included at the end of each chapter.

General

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!