0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Public relations

Buy Now

Public Relations - Theory & Practice (Paperback, 2nd edition) Loot Price: R313
Discovery Miles 3 130
You Save: R47 (13%)

Share your images

Public Relations - Theory & Practice (Paperback, 2nd edition)

L. Fourie, M C Cant

 (sign in to rate)
List price R360 Loot Price R313 Discovery Miles 3 130 You Save R47 (13%)

Bookmark and Share

Expected to ship within 4 - 8 working days

South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Features that set this book apart from the competition include the following:

  • It covers the PR process in a practical manner.
  • Highlights the importance of PR research activities, and places special emphasis on the role of the media in PR, and the differences between traditional and online media.
  • Addresses ethics and corporate social responsibility in PR.
  • Each chapter comes with a case study to illustrate the theoretical principles.
  • Discussion questions are included at the end of each chapter.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: December 2017
Authors: L. Fourie • M C Cant
Dimensions: 250 x 170 x 20mm (L x W x T)
Format: Paperback
Pages: 288
Edition: 2nd edition
ISBN-13: 978-1-4851-2521-1
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Economics
Promotions
LSN: 1-4851-2521-9
Barcode: 9781485125211

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners