|
Books > Reference & Interdisciplinary > Communication studies
|
Buy Now
Intercultural Public Relations - Theories for Managing Relationships and Conflicts with Strategic Publics (Hardcover)
Loot Price: R5,783
Discovery Miles 57 830
|
|
|
Intercultural Public Relations - Theories for Managing Relationships and Conflicts with Strategic Publics (Hardcover)
Expected to ship within 10 - 15 working days
|
Intercultural Public Relations: Theories for Managing Relationships
and Conflicts with Strategic Publics develops a coherent framework
to unify the theories of public relations and intercultural
communication, and, within the framework, examines empirical
studies of intercultural interactions. This book follows an
intercultural approach, which considers how individuals and
entities with dissimilar cultural identities interact and negotiate
to solve problems and reach mutually satisfying outcomes. This work
provides a theory-driven, empirically supported framework that will
inform and guide the research and practices of intercultural public
relations. Furthermore, it provides numerous levels of analysis and
incorporates the use and challenges of social media. The book
examines theories and issues in three integrated processes:
Identification of publics Relationship management Conflict
resolution These areas represent the most critical functions that
public relations contributes to organizational effectiveness:
scanning the environment, identifying strategic publics, and
building long-term, quality relationships with these publics to
reduce costs, gain support, and empower the publics themselves. In
doing so, the book adopts simultaneously public-centered and
organization-centered perspectives. This unique work will serve as
an essential reference for students, practitioners, and scholars in
today's global public relations environment.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(2)
