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Jump - My Secret Journey from the Streets to the Boardroom (Hardcover)
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Jump - My Secret Journey from the Streets to the Boardroom (Hardcover)
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One of the most successful Black businessmen in the country, who
has led Nike's Jordan Brand from a $200M sneaker company to a $4B
global apparel juggernaut, tells the remarkable story of his rise
from gangland violence to the pinnacles of international business.
Jump tells Larry Miller's journey from the violent streets of West
Philly in the 1960s to the highest echelons of American sports and
industry. Miller wound up in jail more than once, especially as a
teenager. But he immersed himself in the educational opportunities,
eventually took advantage of a Pennsylvania state education-release
program offered to incarcerated people, and was able to graduate
with honors from Temple University. When revealing his gangland
past caused him to lose his first major job opportunity, Miller
vowed to keep it a secret. He climbed the corporate ladder with a
number of companies such as Kraft Foods, Campbell's Soup, and
Jantzen, until Nike hired him to run its domestic apparel
operations. Around the time of Michael Jordan's basketball
retirement, Nike Chairman Phil Knight made Larry Miller president
of the newly formed Jordan Brand. In 2007 Paul Allen convinced
Miller to jump to the NBA to become president of the Portland
Trailblazers, one of the first African-Americans to lead a
professional sports team, before returning to Jordan Brand in 2012.
All along, Miller lived two lives: the secret of his violent past
haunted him, invading his days with migraines and his sleep with
nightmares of getting hauled back to jail. More than a
rags-to-riches story, Jump is also a passionate appeal for criminal
justice reform and expanded educational opportunities for
incarcerated and formerly incarcerated people across the United
States. Drawing on his powerful personal story, as well as his vast
and well-connected network, Miller plans to use Jump as a launching
point to help expand such opportunities and to provide an
aspirational journey for those who need hope.
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