Buddhism points out that emphasizing individuality and promoting
the greatest fulfillment of the desires of the individual
conjointly lead to destruction. The book promotes the basic
value-choices of Buddhism, namely happiness, peace and
permanence.
Happiness research convincingly shows that not material wealth
but the richness of personal relationships determines happiness.
Not things, but people make people happy. Western economics tries
to provide people with happiness by supplying enormous quantities
of things and today's dominating business models are based on and
cultivates narrow self-centeredness.But what people need are caring
relationships and generosity. Buddhist economics makes these values
accessible by direct provision. Peace can be achieved in nonviolent
ways. Wanting less can substantially contribute to this endeavor
and make it happen more easily. Permanence, or ecological
sustainability, requires a drastic cutback in the present level of
consumption and production globally. This reduction should not be
an inconvenient exercise of self-sacrifice. In the noble ethos of
reducing suffering it can be a positive development path for
humanity.
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