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Audio Branding - Using Sound to Build Your Brand (Paperback)
Loot Price: R922
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Audio Branding - Using Sound to Build Your Brand (Paperback)
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Audio Branding is a concise, practical guide on the influential
world of audio branding - what it is, why it's important, and how
it can be used to enhance a brand. Consider the familiar tune of a
branded ringtone, the bubbly sounds of Skype, and even the chosen
sound bite for a branded car unlocking as the driver presses the
key. How do these choices tie into a wider brand identity? Which
emotions do they spark, and most importantly, how do these choices
enhance brand association with the consumer? Audio Branding
delivers fascinating insights into this area of marketing,
underpinned by practical step-by-step guidance and cutting-edge
research to enhance brand loyalty through user experience. Written
by authors who have contributed directly to the development of this
field, the book contains an enlightening set of case studies,
including companies such as Renault (a surprisingly emotional audio
brand) Atlanta Convention & Visitors Bureau (a warm, energetic
audio brand), and Michelin (a globally coherent audio brand).
Covering issues such as the dominance of audio-enabled devices and
the phenomenon of continuous partial attention, Audio Branding
demonstrates how brands can infuse sound into so many different
aspects of their identity, building in a subtle longevity of brand
presence through daily user experience.
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