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Strategic Communication - Public relations at work (Hardcover)
Loot Price: R4,151
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Strategic Communication - Public relations at work (Hardcover)
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Communication and relationships sit at the centre of our
hyper-connected lives, and their effective management is a
strategic necessity for all organisations today. As the
communication and public relations industries continue to grow
globally, they offer a dynamic career for those with the right
skills and knowledge. Jane Johnston and Leanne Glenny show how
strategic communication and public relations plug into the social,
economic and political world, creating crucial links between
organisations and people. They explain how communication
professionals build partnerships, motivate and engage stakeholders,
manage content, media and planning, develop reputations, and
troubleshoot crisis communication. Strategic Communication is a
complete introduction to the fundamentals of communication and
public relations for the next decade. It presents innovative and
creative approaches to deliver 100 tools and tactics, over 30
theories and models, and three levels of strategy that underpin
successful communication. The authors include examples from around
the world, from private sector, public sector and not for profit
organisations.
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