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Commercial Nationalism and Tourism - Selling the National Story (Paperback) Loot Price: R937
Discovery Miles 9 370
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Commercial Nationalism and Tourism - Selling the National Story (Paperback): Leanne White

Commercial Nationalism and Tourism - Selling the National Story (Paperback)

Leanne White

Series: Aspects of Tourism

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List price R1,023 Loot Price R937 Discovery Miles 9 370 | Repayment Terms: R88 pm x 12* You Save R86 (8%)

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This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.

General

Imprint: Channel View Publications
Country of origin: United Kingdom
Series: Aspects of Tourism
Release date: 2017
First published: 2017
Editors: Leanne White
Dimensions: 234 x 155 x 17mm (L x W x T)
Format: Paperback
Pages: 320
ISBN-13: 978-1-84541-588-4
Categories: Books > Social sciences > Politics & government > Political ideologies > Nationalism
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN: 1-84541-588-4
Barcode: 9781845415884

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