This book combines academic analysis and critical exploration to
examine national narratives in the context of tourism and events
around the world. It explores how particular narratives are woven
to tell (and sell) a national story. By deconstructing images of
the nation, it closely examines how national texts create key
archival imagery that can promote tourism and events while also
shaping national identity. It investigates the complex relationship
between state appropriation of marketing strategies and the
commercial use of nationalist discourses. The book aims to
demystify the ways in which the nation is imagined by key
organisers and organisations and then communicated to millions.
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