Power, Diversity and Public Relations addresses the lack of
diversity in PR by revealing the ways in which power operates
within the occupation to construct archetypal practitioner
identities, occupational belonging and exclusion. It explores the
ways in which the field is normatively constructed through
discourse, and examines how the experiences of practitioners whose
ethnicity and class differ from the typical PR background, shape
alternative understandings of the occupation and their place within
it.
The book applies theoretical perspectives ranging from
Bourdieuvian and occupational sociology to postcolonial and
critical race theory, to a variety of empirical data from the UK PR
industry. Diversity emerges as a product of the dialectics between
occupational structures, norms and practitioners reactions to those
constraints; it follows that improving diversity is best understood
as an exercise in democracy, where all practitioner voices are
heard, valued, and encompass the potential for change.
This insightful text will be essential reading for researchers
and students in Public Relations, Communications, Media Studies,
Promotional Industries, as well as all scholars interested in the
sociology of race and work relations."
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