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Behavior Change Research and Theory - Psychological and Technological Perspectives (Hardcover)
Loot Price: R1,507
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Behavior Change Research and Theory - Psychological and Technological Perspectives (Hardcover)
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Behavior Change Research and Theory: Psychological and
Technological Perspectives provides a unified account of behavior
change theories and broad coverage of application domains and best
practices. From a psychological and human-computer interaction
perspective, the book puts a strong emphasis on the psychological
foundations of behavior change, and explores the relationship
between technology and behavior change. It will cover the major
behavior change theories: planned behavior; health belief model;
protection motivation; transtheoretical; and more recent approaches
to behavior change like Nudge, and Mindspace. The section on health
research and behavior change will cover interventions like diet and
fitness, mental health, smoking cessation, and diabetes management.
Topics also include financial and security research, and behavior
change in relation to financial and other forms of sensitive
information (passwords, phishing, and financial transactions). The
last section will highlight the challenges and opportunities
afforded by the increasing use of mobile technology with respect to
the design of programs and apps aimed at facilitating behavior
change and the role of social media.
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