More than a pretty face designed to identify a product, a logo
combines powerful elements super boosted with sophisticated
branding techniques. Logos spark our purchasing choice and can
affect our wellbeing.
Lovingly detailed, researched and honed to deliver a specific
intention, a logo contains a unique dynamic that sidesteps our
conscious mind. We might not know why we prefer one product over
another but the logo, designed to connect the heart of the brand to
our own hearts, plays a vital part in our decision to buy.
The power of symbols to sway us has been recognised throughout
history. Found in caves and in Egyptian temples they are attributed
with the strength to foretell and create the future, connect us
with the divine and evoke emotions, from horror to ecstasy, at a
glance. The new symbols we imbue with these awesome powers are our
favourite brand logos.
- Discover the unconscious effect of these modern symbols that
thrust our most successful global corporations into the limelight
and our lives.
- Learn to make informed choices about brands.
- Find out how a logo reflects the state of the brand and holds
it to account.
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