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Wie Die Medien Die Wirklichkeit Steuern Und Selber Gesteuert Werden (German, Paperback, 1999 ed.) Loot Price: R1,566
Discovery Miles 15 660
Repayment Terms: R147 pm x 12*
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Wie Die Medien Die Wirklichkeit Steuern Und Selber Gesteuert Werden (German, Paperback, 1999 ed.): Lothar Rolke, Volker Wolff

Wie Die Medien Die Wirklichkeit Steuern Und Selber Gesteuert Werden (German, Paperback, 1999 ed.)

Lothar Rolke, Volker Wolff

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Loot Price R1,566 Discovery Miles 15 660 | Repayment Terms: R147 pm x 12*

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Das Mediensystem hat in den westlichen Hochleistungsgesellschaften eine Fuhrungsrolle ubernommen: Politik und Wirtschaft handeln mehr als je zuvor nach den publizistischen Regeln, die Presse, Funk und Fernsehen vorgeben. Doch je starker unser Bild von Wirklichkeit durch die Medien bestimmt wird, desto professioneller werden die Einflussversuche durch PR- und Kommunikationsmanager aus Unternehmen, Parteien und gesellschaftlichen Organisationen. Der Band bringt komprimiert und gut lesbar die unterschiedlichen Sichtweisen von Journalisten, PR-Managern und Wissenschaftlern zusammen. Durch einleitende Kommentierungen werden sie von den Herausgebern miteinander verbunden

General

Imprint: VS Verlag fur Sozialwissenschaften
Country of origin: Germany
Release date: September 1999
First published: September 1999
Editors: Lothar Rolke • Volker Wolff
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 279
Edition: 1999 ed.
ISBN-13: 978-3-531-13398-0
Languages: German
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Sociology, social studies > Social institutions > General
LSN: 3-531-13398-5
Barcode: 9783531133980

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