Shows how using quantitative measurements techniques to gauge
financial and non-financial company goals can help guide R&D
management performance and improve company success. The text aims
to enable readers to choose financial R&D projects, create a
customer satisfaction and effectiveness index, measure every
component of "idea-to-customer" time, and create a "balanced
scorecard" that is focused on innovation rather than
implementation. Each chapter concludes with a "lessons learned"
section that highlights how to put the information provided to use
in R&D management practice.
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