Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Pro Logo - Brands as a Factor of Progress (Hardcover, 2004 ed.) Loot Price: R1,440
Discovery Miles 14 400
Repayment Terms: R135 pm x 12*
Add to cart
Pro Logo - Brands as a Factor of Progress (Hardcover, 2004 ed.): M. Chevalier, G Mazzalovo

Pro Logo - Brands as a Factor of Progress (Hardcover, 2004 ed.)

M. Chevalier, G Mazzalovo

 (sign in to rate)
Loot Price R1,440 Discovery Miles 14 400 | Repayment Terms: R135 pm x 12*

Bookmark and Share

Expected to ship within 18 - 22 working days

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: October 2003
First published: 2004
Authors: M. Chevalier • G Mazzalovo
Dimensions: 229 x 152 x 28mm (L x W x T)
Format: Hardcover
Pages: 322
Edition: 2004 ed.
ISBN-13: 978-1-4039-1825-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 1-4039-1825-2
Barcode: 9781403918253

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A Practical Handbook For Business Leaders (Paperback): Nic Haralambous
The Business Builder's Toolkit - A…
Nic Haralambous Paperback R330 Discovery Miles 3 300
Sweat Scale Sell - Build Your Business Into An Asset Of Value (Paperback): Pavlo Phitidis
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R330 R299 Discovery Miles 2 990
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Pitch To Win - How To Present, Persuade And Close The Deal (Paperback): Justin Cohen
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R345 R318 Discovery Miles 3 180
Sales Management (Paperback, 3rd Edition): L. Erwee, M C Cant
Sales Management
L. Erwee, M C Cant Paperback R385 Discovery Miles 3 850
Marketing Management (Paperback, 6th Edition): J.W. Strydom, C.J. Jooste, P.J. du Plessis
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R309 Discovery Miles 3 090
Relationship Marketing and CRM (Paperback, 4th ed): M. Tait, M. Robert-Lombard
Relationship Marketing and CRM
M. Tait, M. Robert-Lombard Paperback R543 Discovery Miles 5 430
Marketing - An Introduction (Paperback, 4th Edition): M. Cant
Marketing - An Introduction
M. Cant Paperback R466 Discovery Miles 4 660
Strategic Marketing (Paperback, 4th Edition): J.A. Wiid, M C Cant
Strategic Marketing
J.A. Wiid, M C Cant Paperback R573 R539 Discovery Miles 5 390
Marketing Concepts And Strategies (Paperback, 9th Edition): Sally Dibb, William Pride, Ferrell, Lyndon Simkin
Marketing Concepts And Strategies
Sally Dibb, William Pride, … Paperback R1,244 R1,166 Discovery Miles 11 660
International Marketing (Paperback, 2nd Revised edition): Burgess, Bothma
International Marketing
Burgess, Bothma Paperback  (1)
 R713 Discovery Miles 7 130
Brand Management (Paperback): H.B. Klopper, E. North
Brand Management
H.B. Klopper, E. North Paperback  (2)
 R740 Discovery Miles 7 400

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners