A New E-Commerce Model is Coming from the East it is More Advanced
and it is Spreading Worldwide China is now the biggest e-commerce
market, hardware producer and soon Internet of Things player in the
world. Written by a world-recognized expert, this eye-opening
treatment allows readers a rare glimpse into how China will shape
the global online world for the next decade. Featuring hundreds of
interviews, with influential companies and investors such as
Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket
Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit
Suisse, UBS, Qiming Ventures and many more, this ground-breaking
guide provides exceptional firsthand accounts of the key
considerations to making lucrative investments in this powerful
sector. East-Commerce enables you to: * Understand how China's
e-commerce explosion began and where it is heading * See where
China is shaping investments and innovation all over the globe *
Examine why China's model is better suited for developing economies
* Go in-depth into how and where others are finding opportunity and
success The new business models coming out of China offer a variety
of new growth opportunities to international companies.
Understanding how China's online market operates gives you the edge
when building a global strategy. Praise for East-Commerce "I have
never read such a penetrating exploration of China's e-commerce
scene. Not only does it cover the unique characteristics of China's
e-commerce landscape but it also delves into the cultural
motivators of the Chinese people who are uniquely passionate about
online shopping." TOM DOCTOROFF, CEO, J Walter Thomson Asia, author
of Billions and What Chinese Want "As China now becomes the world's
largest e-commerce market, this book provides a timely and
insightful analysis for investors looking for opportunities in
China." AMY LO, Group Managing Director and Chief Executive, UBS
Hong Kong "East-Commerce is an insightful and entertaining guide to
the e-commerce boom in Asia's emerging markets. Filled with
interviews and anecdotes from leading entrepreneurs and businesses,
Marco Gervasi has written the most comprehensive book on the topic
I've seen." PORTER ERISMAN, former VP, Alibaba; author, Alibaba's
World "Inquisitive and well-articulated, East-Commerce describes in
a unique way how China is leapfrogging the West in many key online
sectors"a must read." JOHN LINDFORS, Managing Partner and Director,
DST Investment Management, former Partner Goldman Sachs "East
Commerce provides incredible insight into the technological and
cultural changes going on in China. It is especially valuable for
multinational companies doing business in China to re-frame their
thinking and marketing approach and to build loyalty in this
massive market." CHANDOS QUILL, VP Global Data Solutions, Merkle
Inc. "East-Commerce gives an insider's perspective on what it's
like to operate in the biggest e-commerce market in the world"each
one of my team members has this book on their desk." BRUNO
FELTRACCO, VP and Managing Director, The North Face Asia Pacific
"Marco Gervasi delivers crucial insight into the global
implications associated with the increasing relevance and reach of
the 'East-Commerce' model." MICHAEL INJAYCHOCK, Sr. Director,
Touchpoint Optimization, Eli Lilly and Company "East-Commerce reads
more like a novel than a text book as it details the evolution of
the Chinese ecommerce marketplace and offers great insight into how
to successfully navigate the complicated landscape." RICHARD
RUSSELL, Director Media Strategy, Deckers Outdoor Corporation
"Digital disruption is taking place with incredible speed and
intensity in China and with it, tremendous innovation and
entrepreneurship. Marco Gervasi has chronicled this development
with first-hand knowledge and experience in this book. I recommend
it to those who care about what is truly changing China and
therefore, the world." EDWARD TSE, author, China's Disruptors
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