Applied Social Marketing and Quality of Life - Case Studies from an International Perspective (Hardcover, 1st ed. 2021)

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Applying Quality of Life Research
Release date:	December 2021
First published:	2021
Editors:	M. Mercedes Galan Ladero • Reynaldo G. Rivera
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	429
Edition:	1st ed. 2021
ISBN-13:	978-3-03-083285-8
Categories:	Books > Social sciences > Psychology > Occupational & industrial psychology Books > Social sciences > Politics & government > Public administration Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Sociology, social studies > Social issues > General Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-083285-6
Barcode:	9783030832858

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