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Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction
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Game Analytics - Maximizing the Value of Player Data (Paperback, Softcover reprint of the original 1st ed. 2013)
Loot Price: R2,776
Discovery Miles 27 760
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Game Analytics - Maximizing the Value of Player Data (Paperback, Softcover reprint of the original 1st ed. 2013)
Expected to ship within 10 - 15 working days
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Developing a successful game in today's market is a challenging
endeavor. Thousands of titles are published yearly, all competing
for players' time and attention. Game analytics has emerged in the
past few years as one of the main resources for ensuring game
quality, maximizing success, understanding player behavior and
enhancing the quality of the player experience. It has led to a
paradigm shift in the development and design strategies of digital
games, bringing data-driven intelligence practices into the fray
for informing decision making at operational, tactical and
strategic levels. Game Analytics - Maximizing the Value of Player
Data is the first book on the topic of game analytics; the process
of discovering and communicating patterns in data towards
evaluating and driving action, improving performance and solving
problems in game development and game research. Written by over 50
international experts from industry and research, it covers a
comprehensive range of topics across more than 30 chapters,
providing an in-depth discussion of game analytics and its
practical applications. Topics covered include monetization
strategies, design of telemetry systems, analytics for iterative
production, game data mining and big data in game development,
spatial analytics, visualization and reporting of analysis, player
behavior analysis, quantitative user testing and game user
research. This state-of-the-art volume is an essential source of
reference for game developers and researchers. Key takeaways
include: Thorough introduction to game analytics; covering
analytics applied to data on players, processes and performance
throughout the game lifecycle. In-depth coverage and advice on
setting up analytics systems and developing good practices for
integrating analytics in game-development and -management.
Contributions by leading researchers and experienced professionals
from the industry, including Ubisoft, Sony, EA, Bioware, Square
Enix, THQ, Volition, and PlayableGames. Interviews with experienced
industry professionals on how they use analytics to create hit
games.
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