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Service Design and Delivery (Paperback, 2011 ed.)
Loot Price: R3,212
Discovery Miles 32 120
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Service Design and Delivery (Paperback, 2011 ed.)
Series: Service Science: Research and Innovations in the Service Economy
Expected to ship within 10 - 15 working days
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Total price: R3,232
Discovery Miles: 32 320
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Service Design and Delivery provides a comprehensive overview of
the increasingly important role played by the service industry.
Focusing on the development of different processes employed by
service organizations, the book emphasizes management of service in
relation to products. It not only explores the complexity of this
relationship, but also introduces strategies used in the design and
management of service across various sectors, highlighting where
tools, techniques and processes applicable to one sector may prove
useful in another. The implementation methods introduced in the
book also illustrate how and why companies can transform themselves
into service organizations. While the book is primarily intended as
a text for advanced-level courses in service design and delivery,
it also contains theoretical and practical knowledge beneficial to
both practitioners in the service sector and those in manufacturing
contemplating moving towards service delivery.
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