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Books > Business & Economics > Industry & industrial studies > Service industries

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Thinking in Services - Encoding and Expressing Strategy through Design (Paperback) Loot Price: R726
Discovery Miles 7 260
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Thinking in Services - Encoding and Expressing Strategy through Design (Paperback): Majid Iqbal

Thinking in Services - Encoding and Expressing Strategy through Design (Paperback)

Majid Iqbal

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List price R967 Loot Price R726 Discovery Miles 7 260 | Repayment Terms: R68 pm x 12* You Save R241 (25%)

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We think we know services - not a day goes by without using them - until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been 'designed', the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail - often in unexpected ways. This book reveals the surprising design of services - their internal structure or 'DNA' - through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

General

Imprint: BIS Publishers B.V.
Country of origin: Netherlands
Release date: October 2018
Authors: Majid Iqbal
Dimensions: 230 x 175 x 18mm (L x W x T)
Format: Paperback - With flaps
Pages: 296
ISBN-13: 978-90-6369-489-0
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN: 90-6369-489-X
Barcode: 9789063694890

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