Marketing Strategies - New Approaches, New Techniques (Hardcover)

Hardbound. Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years.This selection of papers from Long Range Planning - The International Journal of Strategic Management reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is an holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.

General

Imprint:	Pergamon Press
Country of origin:	United Kingdom
Series:	The Best of Long Range Planning
Release date:	August 1995
First published:	1995
Editors:	Malcolm McDonald
Dimensions:	234 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	278
ISBN-13:	978-0-08-042572-6
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-08-042572-0
Barcode:	9780080425726

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