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Books > Business & Economics > Business & management > Sales & marketing
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Marketing Strategies - New Approaches, New Techniques (Hardcover)
Loot Price: R2,868
Discovery Miles 28 680
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Marketing Strategies - New Approaches, New Techniques (Hardcover)
Series: The Best of Long Range Planning
Expected to ship within 12 - 19 working days
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Hardbound. Marketing is continually having to adopt new approaches
and techniques to respond to a changing business environment that
is characterised by increasing consumer sophistication,
deregulation, time-based competition, and lack of market growth.
Such adaptive techniques have led to marked change in marketing
practices over the years.This selection of papers from Long Range
Planning - The International Journal of Strategic Management
reflects the key contemporary issues and developments in marketing
strategy that face organisations as they approach the next century.
What emerges is an holistic view of the full range of changes that
are taking place in marketing that both demonstrates the current
state of marketing technique and provides a glimpse of where
marketing is heading in the future.
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