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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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The Pursuit of New Product Development - The Business Development Process (Hardcover)
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The Pursuit of New Product Development - The Business Development Process (Hardcover)
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Product Development begins with an understanding of market needs,
within a sound business model, a well-defined financial strategy,
and well-thought-out strategic goals. This new book by
industry-expert Marc Annacchino, will help the professional
engineer, manager, marketer, and all others who must come together
as a working team, to better understand their respective roles and
responsibilities in that process. Today, speeding the right value
proposition to the market can make all the difference between
success and failure. With case examples, organizational analysis
and project planning tools, this new book looks at that longer,
organizational view of product development, and how that view can
improve product development cycle times and better take advantage
of new market opportunities. It will help the product development
team better adapt to change and a dynamic market in today's global
economy through product platform management, and do so rationally
and reliably. And it will help product development professionals to
look for hidden value in existing product lines as they plan for
that change and growth ahead.
- Provides product development professionals with the concepts and
tools for a more integrated, successful product development cycle
- Promotes a more coherent deployment of managers, engineers,
marketers, and sales personnel to achieve results within market
opportunity in terms of time, cost and performance.
- Shows how to better identify and target product value
propositions in product line extensions and in securing new markets
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