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The Routledge Companion to International Hospitality Management (Hardcover)
Loot Price: R5,137
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The Routledge Companion to International Hospitality Management (Hardcover)
Series: Routledge Companions in Business, Management and Marketing
Expected to ship within 9 - 15 working days
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The hospitality sector is facing increasing competition and
complexity over recent decades in its development towards a global
industry. The strategic response to this is still that hospitality
companies try to grow outside their traditional territories and
domestic markets, while the expansion patterns and M&A
activities of international hotel and restaurant chains reflect
this phenomenon. Yet, interestingly, the strategies, concepts, and
methods of internationalization as well as the managerial and
organizational challenges and impacts of globalizing the
hospitality business are under-researched in this industry. While
the mainstream research on international management offers an
abundance of information and knowledge on topics, players, trends,
concepts, frameworks, or methodologies, its ability to produce
viable insights for the hospitality industry is limited, as the
mainstream research is taking place outside of the service sector.
Specific research directions and related cases like the
international dimensions of strategy, organization, marketing,
sales, staffing, control, culture, and others to the hospitality
industry are rarely identifiable so far. The core rationale of this
book is therefore to present newest insights from research and
industry in the field of international hospitality, drawing
together recent scientific knowledge and state-of-the-art expertise
to suggest directions for future work. It is designed to raise
awareness on the international factors influencing the strategy and
performance of hospitality organizations, while analyzing and
discussing the present and future challenges for hospitality firms
going or being international. This book will provide a
comprehensive overview and deeper understanding of trends and
issues to researchers, practitioners, and students by showing how
to master current and future challenges when entering and competing
in the global hospitality industry.
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