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The Routledge Companion to International Hospitality Management (Hardcover) Loot Price: R6,239
Discovery Miles 62 390
The Routledge Companion to International Hospitality Management (Hardcover): Marco A Gardini, Michael C. Ottenbacher, Markus...

The Routledge Companion to International Hospitality Management (Hardcover)

Marco A Gardini, Michael C. Ottenbacher, Markus Schuckert

Series: Routledge Companions in Business, Management and Marketing

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Loot Price R6,239 Discovery Miles 62 390 | Repayment Terms: R585 pm x 12*

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The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry. While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international. This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Companions in Business, Management and Marketing
Release date: November 2020
First published: 2021
Editors: Marco A Gardini • Michael C. Ottenbacher • Markus Schuckert
Dimensions: 254 x 178 x 33mm (L x W x T)
Format: Hardcover
Pages: 432
ISBN-13: 978-1-138-38637-2
Categories: Books > Social sciences > Politics & government > General
Books > Business & Economics > Economics > Political economy
Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Sport & Leisure > Sports & outdoor recreation > General
Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN: 1-138-38637-5
Barcode: 9781138386372

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