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Spatializing Social Media - Social Networks Online and Offline (Paperback)
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Spatializing Social Media - Social Networks Online and Offline (Paperback)
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Spatializing Social Media charts the theoretical and methodological
challenges in analyzing and visualizing social media data mapped to
geographic areas. It introduces the reader to concepts, theories,
and methods that sit at the crossroads between spatial and social
network analysis to unpack the conceptual differences between
online and face-to-face social networks and the nonlinear effects
triggered by social activity that overlaps online and offline. The
book is divided into four sections, with the first accounting for
the differences between space (the geometrical arrangements that
structure and enable forms of interaction) and place (the
mechanisms through which social meanings are attached to physical
locations). The second section covers the rationale of social
network analysis and the ontological differences, stating that
relationships, more than individual and independent attributes, are
key to understanding of social behavior. The third section covers a
range of case studies that successfully mapped social media
activity to geographically situated areas and considers the
inflection of homophilous dependencies across online and offline
social networks. The fourth and last section of the book explores a
range of networks and discusses methods for and approaches to
plotting a social network graph onto a map, including the
purpose-built R package Spatial Social Media. The book takes a
non-mathematical approach to social networks and spatial statistics
suitable for postgraduate students in sociology, psychology and the
social sciences.
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