The Neuroscientific Basis of Successful Design - How Emotions and Perceptions Matter (Paperback, 2014)

The term "design" today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	SpringerBriefs in Applied Sciences and Technology
Release date:	December 2014
First published:	2015
Authors:	Marco Maiocchi
Dimensions:	235 x 155 x 7mm (L x W x T)
Format:	Paperback
Pages:	108
Edition:	2014
ISBN-13:	978-3-319-02800-2
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Social sciences > Psychology > Occupational & industrial psychology Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences Promotions
LSN:	3-319-02800-6
Barcode:	9783319028002

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!