A Multidisciplinary Approach to Service Encounters (Hardcover)

In A Multidisciplinary Approach to Service Encounters, Maria de la O Hernandez-Lopez and Lucia Fernandez-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers' communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.

General

Imprint:	Brill
Country of origin:	Netherlands
Series:	Studies in Pragmatics, 14
Release date:	May 2015
Editors:	Maria De La O. Hernandez Lopez • Lucia Fernandez Amaya
Dimensions:	235 x 155 x 20mm (L x W x T)
Format:	Hardcover
Pages:	252
ISBN-13:	978-90-04-26015-3
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Language & Literature > Language & linguistics > Semantics (meaning) > General Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	90-04-26015-3
Barcode:	9789004260153

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