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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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A Multidisciplinary Approach to Service Encounters (Hardcover)
Loot Price: R3,729
Discovery Miles 37 290
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A Multidisciplinary Approach to Service Encounters (Hardcover)
Series: Studies in Pragmatics, 14
Expected to ship within 18 - 22 working days
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In A Multidisciplinary Approach to Service Encounters, Maria de la
O Hernandez-Lopez and Lucia Fernandez-Amaya have joined marketing
researchers and linguists to provide the tools to understand
consumers' communication in different professional settings.
Service encounters have been widely studied due to the fact that
the communicative exchange between the customer and the server is
essential for the success of the service encounter itself. In this
volume, the role of language, linguistics and communication is
examined in an area of research that has traditionally been related
to business and marketing. This is achieved through the
presentation of works from a variety of perspectives that may help
to advance in this particular context and also contribute to
improving communication in service encounters.
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