Management and Marketing of Wine Tourism Business - Theory, Practice, and Cases (Hardcover, 1st ed. 2019)

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	September 2018
First published:	2019
Editors:	Marianna Sigala • Richard N. S. Robinson
Dimensions:	210 x 148 x 23mm (L x W x T)
Format:	Hardcover
Pages:	388
Edition:	1st ed. 2019
ISBN-13:	978-3-319-75461-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General Promotions
LSN:	3-319-75461-0
Barcode:	9783319754611

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