Starbucks, 2nd Edition (Hardcover, 2nd Revised edition)

Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation. Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe? Part of Greenwood's Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces StarbuckS' meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, current financial data, and coverage of the COVID-19 pandemic's impact on the company. Provides the reader with a multitude of company statistics, beneficial for better understanding the rise of this industry giant Includes a brief history of the coffee bean and how Starbucks has influenced the cultivation of coffee worldwide Investigates the controversies that have surrounded Starbucks, from labor issues to the contentious holiday cups Explores how the COVID-19 pandemic has affected Starbucks, including such topics as employee safety and store closures

General

Imprint:	Greenwood Publishing Group
Country of origin:	United States
Series:	Corporations That Changed the World
Release date:	December 2021
Authors:	Marie a Bussing
Format:	Hardcover
Pages:	175
Edition:	2nd Revised edition
ISBN-13:	978-1-4408-7388-1
Categories:	Books > Business & Economics > Business & management > General Books > Humanities > History > History of specific subjects > History of specific institutions Books > Health, Home & Family > Cookery / food & drink etc > Beverages > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General Books > History > History of specific subjects > History of specific institutions Books > Food & Drink > Beverages > General Promotions
LSN:	1-4408-7388-7
Barcode:	9781440873881

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!