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Books > Business & Economics > Business & management
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Starbucks, 2nd Edition (Hardcover, 2nd Revised edition)
Loot Price: R1,483
Discovery Miles 14 830
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Starbucks, 2nd Edition (Hardcover, 2nd Revised edition)
Series: Corporations That Changed the World
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Since its humble beginnings at Seattle's Pike Place Market in 1971,
Starbucks has grown to become an industry leader and household
name. This book takes an in-depth look at the evolution of this
dynamic and sometimes controversial corporation. Americans drink
400 million cups of coffee every day, and many of them come from
the thousands of Starbucks coffeehouses across the country. But how
much do you really know about the place you get your morning cup of
Joe? Part of Greenwood's Corporations That Changed the World
series, this book provides readers with a richly detailed history
of this famous coffeehouse chain. It traces StarbuckS' meteoric
rise from a small Seattle-based company to an international
powerhouse, chronicling how the changing executive leadership
affected corporate strategy and direction. It also explores how
Starbucks has embraced and incorporated new technologies and
innovations, as well as how the corporation has shaped and been
shaped by important social causes. An unbiased look at the
controversies that have surrounded Starbucks over the years will
help readers better understand these contentious issues. This
updated and expanded edition includes new chapters, current
financial data, and coverage of the COVID-19 pandemic's impact on
the company. Provides the reader with a multitude of company
statistics, beneficial for better understanding the rise of this
industry giant Includes a brief history of the coffee bean and how
Starbucks has influenced the cultivation of coffee worldwide
Investigates the controversies that have surrounded Starbucks, from
labor issues to the contentious holiday cups Explores how the
COVID-19 pandemic has affected Starbucks, including such topics as
employee safety and store closures
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