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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Travel Marketing, Tourism Economics and the Airline Product - An Introduction to Theory and Practice (Hardcover, 1st ed. 2018)
Loot Price: R3,518
Discovery Miles 35 180
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Travel Marketing, Tourism Economics and the Airline Product - An Introduction to Theory and Practice (Hardcover, 1st ed. 2018)
Series: Tourism, Hospitality & Event Management
Expected to ship within 10 - 15 working days
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This book provides a comprehensive introduction to travel
marketing, tourism economics and the airline product. At the same
time, it provides an overview on the political, socio-economic,
environmental and technological impacts of tourism and its related
sectors.This publication covers both theory and practice in an
engaging style, that will spark the readers' curiosity. Yet, it
presents tourism and airline issues in a concise, yet accessible
manner. This will allow prospective tourism practitioners to
critically analyze future situations, and to make appropriate
decisions in their workplace environments. Moreover, the book
prepares undergraduate students and aspiring managers alike with a
thorough exposure to the latest industry developments. "Dr.
Camilleri provides tourism students and practitioners with a clear
and comprehensive picture of the main institutions, operations and
activities of the travel industry." Philip Kotler, S.C. Johnson
& Son Distinguished Professor of International Marketing,
Kellogg School of Management, Northwestern University,
Evanston/Chicago, IL, USA "This book is the first of its kind to
provide an insightful and well-structured application of travel and
tourism marketing and economics to the airline industry. Student
readers will find this systematic approach invaluable when placing
aviation within the wider tourism context, drawing upon the
disciplines of economics and marketing." Brian King, Professor of
Tourism and Associate Dean, School of Hotel and Tourism Management,
The Hong Kong Polytechnic University, Hong Kong "The remarkable
growth in international tourism over the last century has been
directly influenced by technological, and operational innovations
in the airline sector which continue to define the nature, scale
and direction of tourist flows and consequential tourism
development. Key factors in this relationship between tourism and
the airline sector are marketing and economics, both of which are
fundamental to the success of tourism in general and airlines in
particular, not least given the increasing significance of low-cost
airline operations. Hence, uniquely drawing together these three
themes, this book provides a valuable introduction to the marketing
and economics of tourism with a specific focus on airline
operations, and should be considered essential reading for future
managers in the tourism sector." Richard Sharpley, Professor of
Tourism, School of Management, University of Central Lancashire, UK
"The book's unique positioning in terms of the importance of and
the relationships between tourism marketing, tourism economics and
airline product will create a distinct niche for the book in the
travel literature." C. Michael Hall, Professor of Tourism,
Department of Management, Marketing and Entrepreneurship,
University of Canterbury, Christchurch, New Zealand "A very unique
textbook that offers integrated lessons on marketing, economics,
and airline services. College students of travel and tourism in
many parts of the world will benefit from the author's thoughtful
writing style of simplicity and clarity." Liping A. Cai, Professor
and Director, Purdue Tourism & Hospitality Research Center,
Purdue University, West Lafayette, IN, USA "An interesting volume
that provides a good coverage of airline transportation matters not
always well considered in tourism books. Traditional strategic and
operational issues, as well as the most recent developments and
emerging trends are dealt with in a concise yet clear and rational
way. Summaries, questions and topics for discussion in each chapter
make it a useful basis for both taught courses or self-education."
Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi
University, Milan, Italy "This is a very useful introductory book
that summarises a wealth of knowledge in an accessible format. It
explains the relation between marketing and economics, and applies
it to the business of airline management as well as the tourism
industry overall." Xavier Font, Professor of Sustainability
Marketing, School of Hospitality and Tourism Management, University
of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV
Breda, Netherlands "This book addresses the key principles of
tourism marketing, economics and the airline industry. It covers a
wide range of theory at the same time as offering real-life case
studies, and offers readers a comprehensive understanding of how
these important industries work, and the underpinning challenges
that will shape their future. It is suitable for undergraduate
students as well as travel professionals, and I would highly
recommend it." Clare Weeden, Principal Lecturer in Tourism and
Marketing at the School of Sport and Service Management, University
of Brighton, UK "In the current environment a grasp of the basics
of marketing to diverse consumers is very important. Customers are
possessed of sophisticated knowledge driven by innovations in
business as well from highly developed technological advances. This
text will inform and update students and those planning a career in
travel and tourism. Mark Camilleri has produced an accessible book,
which identifies ways to accumulate and use new knowledge to be at
the vanguard of marketing, which is both essential and timely."
Peter Wiltshier, Senior Lecturer & Programme Leader for Travel
& Tourism, College of Business, Law and Social Sciences,
University of Derby, UK "This contemporary text provides an
authoritative read on the dynamics, interactions and complexities
of the modern travel and tourism industries with a necessary, and
much welcomed, mixture of theory and practice suitable for
undergraduate, graduate and professional markets." Alan Fyall,
Orange County Endowed Professor of Tourism Marketing, University of
Central Florida, FL, USA
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