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Enterprise and Competitiveness - A Systems View of International Business (Paperback, New edition)
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Enterprise and Competitiveness - A Systems View of International Business (Paperback, New edition)
Series: Clarendon Paperbacks
Expected to ship within 10 - 15 working days
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Challenging the long-held belief that economics is a discipline
that can be adequately pursued in isolation from the other social
sciences, this book develops a new theoretical approach to
entrepreneurship in the firm. Casson argues that the productivity
of economic units--whether families, firms, or nation states--is
affected by the degree of cooperation between the members of these
units, which cannot be fully understood unless one considers
cultural dynamics. The book combines economic and cultural
determinants of performance into a single analytical framework,
applying theory to a wide range of topical issues that will be of
major interest to policymakers and strategists. The book's
international perspective highlights the way in which cultural
differences influence innovation and competitiveness at both the
corporate and national level.
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