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The Organization of International Business - Studies in the Economics of Trust: Volume Two (Hardcover)
Loot Price: R3,215
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The Organization of International Business - Studies in the Economics of Trust: Volume Two (Hardcover)
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Trust is increasingly recognized as a crucial aspect of successful
economic relationships, albeit a difficult one to define, and Mark
Casson has been at the forefront of recent research in this
area.Mark Casson pioneered the use of transaction cost theory to
explain the boundaries of the multinational firm. In The
Organization of International Business, he extends the
internalization theory of the firm to encompass, on the one hand,
inter-firm networking and, on the other, the internal organization
and managerial structure of the firm. The key innovation is the
distinction between information cost - the cost of gathering
information on the assumption that it is true - and transaction
cost - the cost of ensuring that the information actually is true.
This innovation facilitates a synthesis of transaction cost
analysis and organizational behaviour. It also provides new
insights into the dynamics of internationalization, and the role of
learning in the growth of the firm. The Organization of
International Business is a major extension of international
business theory which synthesizes transaction cost analysis and
organizational behaviour. Although it focuses on international
business and multinational enterprises, the analysis can be applied
to a wide variety of business units. Together with its companion
volume, Entrepreneurship and Business Culture, this topical and
wide-ranging book offers a definitive analysis of the importance of
trust in economic life as well as the related concepts of
networking, consultation and empowerment.
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