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Europe and the Japanese Challenge - The Regulation of Multinationals in Comparative Perspective (Hardcover)
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Europe and the Japanese Challenge - The Regulation of Multinationals in Comparative Perspective (Hardcover)
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Japanese foreign direct investment surged into Western markets in
the late 1980s provoking intense policy debates in Europe and
America. How did the European authorities respond to this 'Japanese
Challenge'? How did their response compare to the US policy record?
Does this international business activity give any insights into
the idea of increasing convergence of behaviour of the world's
capitalist economies? To answer these questions, Mark Mason
investigates European policies towards the Japanese Challenge in
cross-national and historical perspectives. He compares the policy
response of European governments with that of the US government by
contrasting case studies in three key sectorsthe automobile
industry, consumer electronics, and banking. The case studies are
then examined in the context of wider policy patterns and models
across the entire Triad throughout the postwar period. This book
will be essential reading for anyone interested in international
business history, Japanese investment policies, international
trade, corporate strategy, and government-industry relations.
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