Cybernetics is about having a goal and taking action to achieve
that goal. Knowing whether you have reached your goal (or at least
are getting closer to it) requires "feedback", a concept that was
made rigorous by cybernetics. The subject of Cybernetic Synergy,
although emanating from a socio-economic experiment of economic
control by cybernetic means in Chile in the early 1970s, has never
been approached as an applied subject in its own right. Indeed, the
subject of applied cybernetics has never been addressed as a
separate issue, although it has been shown that the overall subject
of cybernetics applies to a wide range of disciplines, from biology
to business via mathematics and engineering. Cybernetic synergy is
the study of relationships and controls of and between corporate
entities, on an external basis, and departments within corporate
entities, on an internal basis. It concerns the decision-making
process, and how decisions can be made based on feedback from any
part of the organization being managed. It therefore concerns the
issue of input of raw material or information, the output of the
transformed information and materials, and the rectification of any
issue based on negative feedback related to the productive process.
It investigates not only the basic theory of the subject but also
its applications in the commercial and business environment, as
well as touching on government and administrative issues where
shortcomings have emerged owing to a lack of synergy and
communication. There are already several books available on the
subject to cybernetics, but they are all concerned with
mathematical approaches along with very heavy technical texts, most
of which are completely alien to the layman or the simple
practitioner. Furthermore, other than references to business or
economic practice in some books, there has never been a book
published purely about the subject of applied cybernetics relating
to business practices. The book covers the subjects of management
and economic cybernetics, and how the theory of cybernetic control
can be used to manage business and government functions, whether
small, medium or large. It looks at the history of cybernetics, and
how some pioneering cybernetic concepts were used in Chile in the
early 1970s to manage the Chilean economy. It uses these same
principles, along with later cybernetic models, to show how such
concepts can be applied to the present-day economy and business
practices. It examines present-day business practices and shows how
weaknesses in these systems can be addressed and eliminated by the
application of cybernetic practices. The aims of the book are to
provide an insight into the subject of management and business
cybernetics, using the principle of cybernetic synergy, to resolve
intra-corporate issues and create more efficient business practices
based on simple command-and-control processes. Essentially, this
book provides an in-depth insight into the use of cybernetics in
business and administration environments, and would explain how
cybernetics is a valuable tool in resolving corporate issues
concerning efficiency and overall control. It would give a detailed
explanation of the various practices and functions involved in
business operations and practices.
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