0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Health and Wellness Tourism - Emergence of a New Market Segment (Hardcover, 2015 ed.) Loot Price: R4,578
Discovery Miles 45 780
Health and Wellness Tourism - Emergence of a New Market Segment (Hardcover, 2015 ed.): Marta Peris-Ortiz, Jose Alvarez-Garcia

Health and Wellness Tourism - Emergence of a New Market Segment (Hardcover, 2015 ed.)

Marta Peris-Ortiz, Jose Alvarez-Garcia

 (sign in to rate)
Loot Price R4,578 Discovery Miles 45 780 | Repayment Terms: R429 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers and managers in the health and wellness tourism industry. Recently, there has been an increased interest in health and wellness due to greater life expectancy, aging populations, increasing levels of stress among others. In this context, the concepts of health, wellness, beauty, relaxation, and tourism can be combined to satisfy the needs of people seeking better quality-of-life. This has given rise to health and wellness tourism, a new market segment that contributes to employment and economic growth in the new economy. Health and wellness tourism involves two aspects: therapeutics, which seeks to cure certain diseases; and relaxation and leisure. As an alternative to traditional tourism, health and wellness tourism provides a new means of achieving regional and local development from a demographic, social, environmental and economic point-of-view. It contributes to tourist destinations' economic growth, acting as a pillar to support other complementary activities. In short, health and wellness tourism contributes to employment growth and regional wealth, contributes to tourism seasonality, promotes quality in tourism destinations, helps create new tourist services with high value, promotes establishment of international cooperation networks, and yields a number of additional benefits. Featuring a variety of programs and initiatives from different regions, with an emphasis on thermal and thalassotherapy establishments, this volume sheds light on this emerging market segment and its implications for economic and policy development.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: November 2014
First published: 2015
Editors: Marta Peris-Ortiz • Jose Alvarez-Garcia
Dimensions: 235 x 155 x 11mm (L x W x T)
Format: Hardcover
Pages: 183
Edition: 2015 ed.
ISBN-13: 978-3-319-11489-7
Categories: Books > Business & Economics > Economics > Political economy
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN: 3-319-11489-1
Barcode: 9783319114897

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners