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Books > Business & Economics > Business & management > Management of specific areas > Research & development management

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Collaboration with Potential Users for Discontinuous Innovation - Experimental Research on User Creativity (Paperback, 2014 ed.) Loot Price: R1,788
Discovery Miles 17 880
Repayment Terms: R168 pm x 12*
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Collaboration with Potential Users for Discontinuous Innovation - Experimental Research on User Creativity (Paperback, 2014...

Collaboration with Potential Users for Discontinuous Innovation - Experimental Research on User Creativity (Paperback, 2014 ed.)

Martin Hewing

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Loot Price R1,788 Discovery Miles 17 880 | Repayment Terms: R168 pm x 12*

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Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Holzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center."

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: October 2013
First published: 2014
Authors: Martin Hewing
Dimensions: 210 x 148 x 11mm (L x W x T)
Format: Paperback
Pages: 173
Edition: 2014 ed.
ISBN-13: 978-3-658-03752-9
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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LSN: 3-658-03752-0
Barcode: 9783658037529

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