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Books > Business & Economics > Business & management > Sales & marketing > Market research
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The Trend Forecaster's Handbook - Second Edition (Paperback)
Loot Price: R924
Discovery Miles 9 240
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The Trend Forecaster's Handbook - Second Edition (Paperback)
Expected to ship within 9 - 17 working days
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Sharp, in-depth and highly visual, this is the fully revised
textbook and teaching aid for students, tutors and in-house
learning and development teams keen to know more about the world of
trends, forecasting, innovation thinking and strategic foresight.
Designed and written as a practical 'how to' guide for design,
marketing, brand and innovation studies students, updated chapters
include the latest research and industry case studies on
superforecasting, three horizon scanning, scenario planning,
foresight framework building and the creation and running of your
own trend and innovation sprints. Students also have a chance to
mix and merge the worlds of forecasting with future studies as we
look at how techniques and processes such as the Delphi Method,
cross-impact analysis, futures wheels and backcasting are being
used by next generation forecasters to expand the ways they map,
assess and define the needs and behaviours of tomorrow's consumers.
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