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Books > Reference & Interdisciplinary > Communication studies
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Smart Products, Smarter Services - Strategies for Embedded Control (Paperback, New)
Loot Price: R1,218
Discovery Miles 12 180
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Smart Products, Smarter Services - Strategies for Embedded Control (Paperback, New)
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We are surrounded by products that have minds of their own.
Computing power, in the form of microcontrollers, microprocessors,
sensors, and data storage chips, has become so cheap that
manufacturers are building connectivity and embedded intelligence
into all types of consumer goods. These 'smart products' are
fundamentally changing both the competitive landscape for business
and the daily lives of consumers. This book analyzes the evolution
of smart products to help managers understand the impact of
embedded product intelligence on corporate strategy, consumer
value, and industry competition. It describes four different
ecosystem strategies for designing and launching smart products:
the control-focused Hegemon, the standards-focused Federator, the
high growth and brand-focused Charismatic Leader, and the
disruptive industry Transformer. This ecosystem model is then
applied to smart products in the automotive, wireless, energy,
residential, and health industries. The book concludes with
recommendations for successfully managing smart products and
services.
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